Jaclyn Kim
Samsung Try Galaxy
LG MyView
LG XBOOM XL5 PDP
Onki
Egg Drop
Homeground
Huphoo
Challenge:
Our challenge was to create social content and a campaign that would familiarize consumers with the product and leave a lasting impression.
Solution:
We transformed the unfamiliar design of the ventilation device into a charming character, making it more approachable. This character was integrated into various social content and campaigns to highlight the product effectively. For instance, we proposed interactive quizzes and events featuring the character, as well as tangible goods to enhance engagement.
Although we didn’t win the bid, this project helped raise Sol+’s profile andd to future collaborations.ih LG.
Creative Director: Dayeol Oh
Character Design: Jaclyn Kim
Copywriter: Na Young Kim