LG MyView Art Direction
Client: LG, HSAD
Art direction for the LG MyView Smart Monitor ambient images, released in August 2024.
After extensive market research and interior trend analysis, the Sol+ team designed 10 unique spaces tailored to different personas for the 34-inch models. The final 3D renderings were produced by the production agency, MKRS with sol+ overseeing the visual execution.
Creative Director: Kihyuk Lee
Art Director: Chung Hoon Na, Jaclyn Kim
3D rendering: MKRS